In partnership with Serendipity, the following wines are available in the Texas & California markets, unless otherwise noted.
Sustainability has become more than a buzzword in the wine industry—it has become a necessity. From vineyard practices to shipping logistics, producers around the world are looking for smarter ways to reduce their environmental impact without sacrificing quality.
Fortunately, some of the most ecologically minded wineries and beverage companies are proving that sustainable packaging can also be practical, innovative, and, perhaps most importantly, fun. Whether it’s wine designed for sharing outdoors, closures that rethink centuries-old traditions, or packaging that serves a second life after the wine is gone, these producers are challenging convention in all the right ways. Here are five alternative packaging trends we’re excited to see more of.
Bagnums Have Entered the Chat
Portable, charming, and unapologetically outdoor-friendly, bagnums may be one of the most enjoyable packaging innovations to emerge in recent years.
My Dear Friends Wine is a project rooted in collaboration and care, working with small growers across the country who farm thoughtfully and sustainably, often without irrigation. The vineyards span some of the world’s oldest soils, from sandy riverbeds to ancient decomposed granite slopes, producing wines that are expressive, honest, and deeply connected to place.
These offerings are packaged in a 1.5-liter “Bagnum”—a format designed with gatherings, picnics, camping trips, and casual hangs in mind. Lightweight, portable, and lower impact than traditional glass, the Bagnum also keeps wine fresher for longer once opened.
We love this format because it removes some of the formality that can surround wine. These are wines meant to be shared. Toss one in a cooler, bring it to the lake, or hang it from a fence post at your next outdoor gathering. It’s wine made for real life.
Available selections include Red Table Wine, Sauvignon Blanc, and Skin-Contact White
*In partnership with Serendipity, My Dear Friends is currently available in the Texas market.
Put a Bird in It
If 1.5 liters isn’t enough, Lunaria has you covered with a three-liter bag-in-box format that delivers both value and purpose. Lunaria is produced by Cantina Orsogna, a cooperative of more than 600 farmers founded in 1964 in Abruzzo, Italy. Located at the foot of Majella National Park, the cooperative is fully certified organic, biodynamic, and vegan, producing wines from native Italian varieties that reflect the authenticity and personality of the region.
The bag-in-box format itself offers several advantages. Three liters equates to roughly four standard bottles of wine, making it an economical option for entertaining while also helping wine stay fresh longer after opening. But the real magic happens once the wine is gone. Each Lunaria box is designed to be transformed into a bird feeder, extending the life of the packaging and reinforcing the winery’s commitment to ecological stewardship. While the birdhouse-in-a-box concept isn’t entirely new, Lunaria elevates it with colorful, attractive packaging that feels thoughtful from start to finish.
We love seeing producers follow through on their environmental values beyond the bottle. Instead of becoming waste, the packaging continues serving a purpose—one that gives back to local wildlife while adding a little charm to your backyard.
Available selections include Lunaria Bag-in-Box Terre di Chieti Pinot Grigio and Lunaria Bag-in-Box Montepulciano d’Abruzzo.
Innovation doesn’t always have to be visible. Sometimes it’s hiding right under the capsule. Serafica Wines is a family-owned estate located on the southern slopes of Mount Etna in Sicily, where volcanic soils and dramatic elevations shape some of Italy’s most compelling wines. Working organically across high-altitude vineyards, the Serafica family combines generations of tradition with a forward-thinking approach to sustainability and quality.
Part of that commitment includes the use of ArdeaSeal closures on select wines. Designed to preserve the ritual and aesthetic of opening a cork-sealed bottle while delivering the consistency of a modern engineered closure, ArdeaSeal represents the next wave of cork technology. Some of the perks? Less bottle variability, zero risk of cork taint, and long term aging without the risk of crumbling or breakage.
We love how Serafica embraces innovation without abandoning tradition. By pairing centuries-old Etna winemaking with modern closure technology, the winery helps ensure that every bottle expresses the purity, longevity, and character intended by the winemaker.
Available wines include Serafica Mirantur Bianco, Mirantur Rosso, Grotta Del Gelo Etna Rosso DOC, and Grotta Della Neve Etna Bianco DOC
Tchin Sparkling Because You Can, Can, Can
Few packaging formats have evolved more rapidly in the wine world than the humble can. Created by EthicDrinks, Tchin Sparkling offers a fresh way to “Cheers to the Planet” while making sparkling wine more approachable, portable, and environmentally conscious.
EthicDrinks’ commitment extends well beyond the can itself (for an exhaustive list of their sustainability initiatives, click here). But even on its own, aluminum is infinitely recyclable, and recycling it requires dramatically less energy than producing new material. Compared to traditional glass bottles, cans reduce packaging weight by approximately 85 percent, lowering transportation emissions throughout the supply chain. They’re also incredibly practical for consumers: each 250ml can contains roughly two glasses of sparkling wine, reducing waste from unfinished bottles while offering the perfect serving size for picnics, concerts, beach days, and spontaneous celebrations.
We love Tchin because it proves sustainability and convenience don’t have to come at the expense of quality. It’s a thoughtful product designed for realistic lifestyles while maintaining a clear focus on environmental responsibility.
Available now: Tchin Italian Sparkling Wine in 250ml cans
Some wines are made for dinner. Some wines are made for dancing. The Scotto Family Cellars Reserve Sangiovese Rosé Keg falls firmly into the latter category. Holding 20 liters of crisp, refreshing rosé, this format feels like the wine equivalent of a night at the Pink Pony Club—fun, energetic, and best enjoyed with a crowd. Produced in Lodi, California, this 100% Sangiovese rosé is sourced from some of the region’s most respected growers. And it expresses an endlessly rotating disco ball of fruit: bright watermelon, refreshing strawberry, pops of guava and sweet blips of Meyer lemon.
Beyond the wine itself, the keg format offers compelling advantages. Kegs dramatically reduce packaging waste compared to individual bottles, lowering the environmental impact associated with glass production, transportation, and disposal. They also provide exceptional value and efficiency for restaurants, bars, event programs, and high-volume accounts looking to serve fresh rosé by the glass.
We love this format because it checks every box: sustainability, practicality, value, and a wine that practically begs to be poured for friends. Whether it’s a busy patio service, a summer event, or simply an excuse to keep the rosé flowing, few formats make a statement quite like a 20-liter keg.
Available now: Scotto Family Cellars Reserve Sangiovese Rosé Keg.
The Future Looks Different
Alternative packaging isn’t about replacing every bottle with a keg or every cork with a technical closure. It’s about giving producers more tools to reduce environmental impact while improving functionality and consumer experience.
From Bagnums designed for sharing, to bird-feeding wine boxes, engineered corks, and infinitely recyclable cans, these innovations show that sustainability can be practical, purposeful, and even a little playful. And that’s something worth raising a glass to.