Registration

Welcome to Serendipity Wines. If you are a current customer, supplier or distributor or a would like to become a new customer, please start your web registration or application process. As a registered customer, you can access purchase history, pricing and pay invoices. Please select the role that fits your current relationship with Serendipity Wines.

New Customer – Does not currently have an established relationship with Serendipity Wines for resale.
Existing Customer – Currently purchases wine & spirits from Serendipity Wines for resale, but does not have an online account. You will need your Customer # found on your invoice.
Supplier – Provides wine & spirit products to Serendipity Wines
Employee – Works at Serendipity Wines

Please note this registration process is only for business-to-business partners.
Not intended for individual consumers.

What role best describes you?

First Name

Last Name

Email Address

Customer #

Company

Market Area

Associated Brands

States Licensed to Distribute

Password

Confirm Password

Role

Thanks for your interest in Serendipity Wines!

It looks like you’re a new customer and haven’t placed any orders with us yet, so we’ll just need you to complete an application to get started.

Please click the customer application link below, fill it out, and our team will review your details. We’ll keep you updated by email throughout the approval process—just be sure to check your inbox (and occasionally your spam or junk folder) for updates.

Thank you!

—The Serendipity Wines Team

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