From the sunlit hills of Gallura to the windswept coasts of Sulcis, Sardinia is a land where every sip tells a story. This summer, our team traveled to the island’s celebrated estate Saraja—now proudly part of our National Imports portfolio—to experience its vineyards, taste its distinctive wines, and connect with the traditions that make them so unforgettable.

Serendipity Wines is raising the bar once again—welcoming three powerhouse importers, Vineyard Brands, Broadbent Selections, and La Rioja Alta, S.A., into its portfolio. With legendary names like Chateau Musar and La Rioja Alta alongside emerging stars from South Africa, South America, and Europe, these additions cement Serendipity’s position as Texas’ go-to source for world-class imported wines.

Serendipity Wines is expanding its California portfolio with the addition of Provence Rosé Group/MDCV-USA, bringing world-class Provençal wines to new audiences across the state. Known for estates like Château de Berne and Ultimate Provence, the group is celebrated for crafting wines that embody the elegance, freshness, and authenticity of southern France.

Two respected wine industry leaders are joining forces as Miller Family Wine Company partners with Serendipity Wines for California distribution. Known for their prestigious Bien Nacido Estate and a diverse portfolio spanning Butternut to Hand on Heart, MFWC brings five generations of Central Coast winegrowing heritage to Serendipity’s statewide reach. The collaboration promises to expand MFWC’s presence while keeping their commitment to quality, sustainability, and authentic storytelling at the forefront.

Serendipity Wines is proud to welcome Aquitaine Wine Company to its California portfolio. Known for championing family-owned, estate-driven producers across France, Aquitaine brings a curated collection of authentic wines from Bordeaux, the Rhône, Loire, and beyond. This strategic partnership strengthens Aquitaine’s presence in the Golden State while aligning two like-minded companies committed to quality, long-term relationships, and the art of storytelling through wine.

Serendipity Wines is proud to welcome Raventós Codorníu to its California portfolio! This new partnership brings a powerhouse lineup of heritage-driven, sustainability-focused producers from Spain, Argentina, and California under Serendipity’s wing. With partial distribution beginning July 1 and full statewide rollout August 1, the collaboration includes renowned names like Artesa, Codorníu, and Viña Pomal. Expect wines of place, purpose, and pedigree—all backed by centuries of tradition and a forward-looking vision.

Serendipity Wines is thrilled to announce a new partnership with Integrated Beverage Group (IBG), bringing their innovative, purpose-driven portfolio to retailers and restaurants across California and Texas. From Oregon pioneers like Firesteed and Duck Pond to category trailblazers like Lifevine and Ransom Distillery, IBG adds bold energy and depth to Serendipity’s offerings.

Big changes are coming to how California retailers pay for wine and spirits—and now’s the time to get prepared. A new state law will impact payment methods starting in 2026, and while it may sound like a major shift, we’ve got everything you need to stay ahead and stress-free. Whether you’re already set up or need to make a quick update, we’re breaking it all down in simple terms. Here’s what you need to know.

Serendipity Wines is proud to publicize a new chapter in its partnership with Scotto Cellars as the exclusive distributor for their portfolio in California. Building on a successful collaboration that began in Texas in 2022, this expansion brings a diverse lineup of Scotto Cellars’ approachable, value-driven wines—including Black Ridge, Nola Grace, Heavyweight, and more—to one of the nation’s most dynamic markets. Together, they aim to deliver standout selections with strong on- and off-premise appeal across California’s evolving wine landscape.

We’re proud to announce a new partnership in California with one of Santa Barbara County’s most respected winegrowing families: Gainey Estate Vineyards. With over 60 years of farming heritage and more than four decades of winemaking expertise, Gainey brings a compelling range of cool-climate varietals and an unwavering commitment to quality—hallmarks that resonate deeply with the Serendipity mission.

Willamette Valley Vineyards has announced a new partnership with Serendipity Wines to oversee its distribution in California, effective July 1, 2025. The move aligns two values-driven companies known for fostering long-term relationships and prioritizing quality. As one of Oregon’s most celebrated estate wineries, Willamette Valley Vineyards aims to strengthen its reach in a key market with a partner that shares its dedication to sustainability, service, and storytelling.

Serendipity Wines is making waves in California once again—this time by adding the colorful and fast-growing portfolio of AMASS Brands Group to its statewide distribution. Known for eye-catching labels and easy-drinking wines like the cult-favorite Summer Water Rosé, AMASS is the latest supplier to join Serendipity’s expanding lineup of standout brands. The partnership reflects Serendipity’s continued momentum in the Golden State and a shared commitment to delivering vibrant, high-quality wines to today’s evolving market.

Red, refreshed! These five chillable reds bring bold flavor, bright acidity, and serious relief from growing summer heat—perfect for patios, wine lists, and retail shelves alike.