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Austin, TX – August 18, 2025 – It’s been a landmark year for Serendipity Wines, marked by unprecedented growth and the continued evolution of a portfolio that rivals any in Texas for its depth, diversity, and prestige. Serendipity continues to build a portfolio that blends iconic producers with exciting emerging voices—offering customers a world-class selection under one roof. 

Serendipity is proud to welcome three of the wine industry’s most respected importers—Vineyard Brands, Broadbent Selections, and La Rioja Alta, S.A.—to its Texas lineup. From iconic estates like Chateau Musar, La Rioja Alta, and Domaine Jean Marc Boillot to rising stars from across South Africa, South America and Europe, these portfolios reflect a shared commitment to authenticity, quality, and a true sense of place. These new additions join an already impressive roster that includes Rosenthal Wine Merchants, Indigenous Selections, Bowler Wines, and many others, solidifying Serendipity’s position as the go-to distributor for exceptional imported wines. 

“We’re committed to making sure our customers continue to have access to great imported wines, despite the uncertainty that new tariffs have brought to the wine industry, said Karen Blackburn, Vice President of Brands for Serendipity Wines. “Welcoming Vineyard Brands, Broadbent Selections, and La Rioja Alta, S.A. into our Texas portfolio is part of that commitment—ensuring we can offer both trusted favorites and exciting new discoveries from around the world.” 

“Texas has a strong and growing appetite for high-quality imported wines,” added Don Hamilton, President of Serendipity Wines – Texas. “These new partnerships give our sales team incredible producers to meet that demand—while introducing customers to wines that embody the history, craftsmanship, and character of their regions. Serendipity Wines continues to strengthen its position as a trusted source for distinctive, high-quality wines from across the globe.” 

About Serendipity Wines 

Serendipity Wines is a trusted distributor and national importer of premium wines and spirits, dedicated to delivering exceptional service. For over two decades, the company has built strong relationships with family producers who share a commitment to quality, authenticity, and sustainability. For more information, visit www.serendipitywines.com or contact: 

Leslie Higgs
Director of Marketing
leslie@serendipitywines.com
(512) 821-2105 

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Serendipity Wines Announces New Distribution Partnership with Miner Family Wines in California

Serendipity Wines is proud to announce a new partnership with Napa Valley’s Miner Family Wines, becoming their exclusive distributor in California. This collaboration unites Serendipity’s growing statewide presence with Miner’s celebrated portfolio of elegant, sustainably crafted wines: from the iconic Oracle Bordeaux-style blend to acclaimed single-vineyard Chardonnay and Pinot Noir. Together, the two companies look forward to sharing Miner’s legacy of quality, innovation, and family-driven winemaking with a wider audience across California.

A Taste of Sardinia: Saraja Joins Our Import Portfolio

From the sunlit hills of Gallura to the windswept coasts of Sulcis, Sardinia is a land where every sip tells a story. This summer, our team traveled to the island’s celebrated estate Saraja—now proudly part of our National Imports portfolio—to experience its vineyards, taste its distinctive wines, and connect with the traditions that make them so unforgettable.

Provence’s Finest Rosés Join Serendipity Wines’ California Lineup

Serendipity Wines is expanding its California portfolio with the addition of Provence Rosé Group/MDCV-USA, bringing world-class Provençal wines to new audiences across the state. Known for estates like Château de Berne and Ultimate Provence, the group is celebrated for crafting wines that embody the elegance, freshness, and authenticity of southern France.

Miller Family Wine Co. Announces New California Distributor Partnership with Serendipity Wines

Two respected wine industry leaders are joining forces as Miller Family Wine Company partners with Serendipity Wines for California distribution. Known for their prestigious Bien Nacido Estate and a diverse portfolio spanning Butternut to Hand on Heart, MFWC brings five generations of Central Coast winegrowing heritage to Serendipity’s statewide reach. The collaboration promises to expand MFWC’s presence while keeping their commitment to quality, sustainability, and authentic storytelling at the forefront.

Serendipity Wines Announces New California Partnership with Aquitaine Wine Company

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Upcoming Change: New EFT Payment Requirements for California Retailers

Big changes are coming to how California retailers pay for wine and spirits—and now’s the time to get prepared. A new state law will impact payment methods starting in 2026, and while it may sound like a major shift, we’ve got everything you need to stay ahead and stress-free. Whether you’re already set up or need to make a quick update, we’re breaking it all down in simple terms. Here’s what you need to know.

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Serendipity Wines is proud to publicize a new chapter in its partnership with Scotto Cellars as the exclusive distributor for their portfolio in California. Building on a successful collaboration that began in Texas in 2022, this expansion brings a diverse lineup of Scotto Cellars’ approachable, value-driven wines—including Black Ridge, Nola Grace, Heavyweight, and more—to one of the nation’s most dynamic markets. Together, they aim to deliver standout selections with strong on- and off-premise appeal across California’s evolving wine landscape.

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Austin, TX – August 18, 2025 – It’s been a landmark year for Serendipity Wines, marked by unprecedented growth and the continued evolution of a portfolio that rivals any in Texas for its depth, diversity, and prestige. Serendipity continues to build a portfolio that blends iconic producers with exciting emerging voices—offering customers a world-class selection under one roof. 

Serendipity is proud to welcome three of the wine industry’s most respected importers—Vineyard Brands, Broadbent Selections, and La Rioja Alta, S.A.—to its Texas lineup. From iconic estates like Chateau Musar, La Rioja Alta, and Domaine Jean Marc Boillot to rising stars from across South Africa, South America and Europe, these portfolios reflect a shared commitment to authenticity, quality, and a true sense of place. These new additions join an already impressive roster that includes Rosenthal Wine Merchants, Indigenous Selections, Bowler Wines, and many others, solidifying Serendipity’s position as the go-to distributor for exceptional imported wines. 

“We’re committed to making sure our customers continue to have access to great imported wines, despite the uncertainty that new tariffs have brought to the wine industry, said Karen Blackburn, Vice President of Brands for Serendipity Wines. “Welcoming Vineyard Brands, Broadbent Selections, and La Rioja Alta, S.A. into our Texas portfolio is part of that commitment—ensuring we can offer both trusted favorites and exciting new discoveries from around the world.” 

“Texas has a strong and growing appetite for high-quality imported wines,” added Don Hamilton, President of Serendipity Wines – Texas. “These new partnerships give our sales team incredible producers to meet that demand—while introducing customers to wines that embody the history, craftsmanship, and character of their regions. Serendipity Wines continues to strengthen its position as a trusted source for distinctive, high-quality wines from across the globe.” 

About Serendipity Wines 

Serendipity Wines is a trusted distributor and national importer of premium wines and spirits, dedicated to delivering exceptional service. For over two decades, the company has built strong relationships with family producers who share a commitment to quality, authenticity, and sustainability. For more information, visit www.serendipitywines.com or contact: 

Leslie Higgs
Director of Marketing
leslie@serendipitywines.com
(512) 821-2105 

Explore the Offerings:

More From The Blog:

Serendipity Wines Announces New Distribution Partnership with Miner Family Wines in California

Serendipity Wines is proud to announce a new partnership with Napa Valley’s Miner Family Wines, becoming their exclusive distributor in California. This collaboration unites Serendipity’s growing statewide presence with Miner’s celebrated portfolio of elegant, sustainably crafted wines: from the iconic Oracle Bordeaux-style blend to acclaimed single-vineyard Chardonnay and Pinot Noir. Together, the two companies look forward to sharing Miner’s legacy of quality, innovation, and family-driven winemaking with a wider audience across California.

A Taste of Sardinia: Saraja Joins Our Import Portfolio

From the sunlit hills of Gallura to the windswept coasts of Sulcis, Sardinia is a land where every sip tells a story. This summer, our team traveled to the island’s celebrated estate Saraja—now proudly part of our National Imports portfolio—to experience its vineyards, taste its distinctive wines, and connect with the traditions that make them so unforgettable.

Serendipity Wines Expands Imports Portfolio with Prestigious New Partnerships in Texas

Serendipity Wines is raising the bar once again—welcoming three powerhouse importers, Vineyard Brands, Broadbent Selections, and La Rioja Alta, S.A., into its portfolio. With legendary names like Chateau Musar and La Rioja Alta alongside emerging stars from South Africa, South America, and Europe, these additions cement Serendipity’s position as Texas’ go-to source for world-class imported wines.

Provence’s Finest Rosés Join Serendipity Wines’ California Lineup

Serendipity Wines is expanding its California portfolio with the addition of Provence Rosé Group/MDCV-USA, bringing world-class Provençal wines to new audiences across the state. Known for estates like Château de Berne and Ultimate Provence, the group is celebrated for crafting wines that embody the elegance, freshness, and authenticity of southern France.

Miller Family Wine Co. Announces New California Distributor Partnership with Serendipity Wines

Two respected wine industry leaders are joining forces as Miller Family Wine Company partners with Serendipity Wines for California distribution. Known for their prestigious Bien Nacido Estate and a diverse portfolio spanning Butternut to Hand on Heart, MFWC brings five generations of Central Coast winegrowing heritage to Serendipity’s statewide reach. The collaboration promises to expand MFWC’s presence while keeping their commitment to quality, sustainability, and authentic storytelling at the forefront.

Serendipity Wines Announces New California Partnership with Aquitaine Wine Company

Serendipity Wines is proud to welcome Aquitaine Wine Company to its California portfolio. Known for championing family-owned, estate-driven producers across France, Aquitaine brings a curated collection of authentic wines from Bordeaux, the Rhône, Loire, and beyond. This strategic partnership strengthens Aquitaine’s presence in the Golden State while aligning two like-minded companies committed to quality, long-term relationships, and the art of storytelling through wine.

Serendipity Wines Joins Forces with Raventós Codorníu in California

Serendipity Wines is proud to welcome Raventós Codorníu to its California portfolio! This new partnership brings a powerhouse lineup of heritage-driven, sustainability-focused producers from Spain, Argentina, and California under Serendipity’s wing. With partial distribution beginning July 1 and full statewide rollout August 1, the collaboration includes renowned names like Artesa, Codorníu, and Viña Pomal. Expect wines of place, purpose, and pedigree—all backed by centuries of tradition and a forward-looking vision.

Now Pouring: Integrated Beverage Group Joins Serendipity’s California & Texas Portfolios

Serendipity Wines is thrilled to announce a new partnership with Integrated Beverage Group (IBG), bringing their innovative, purpose-driven portfolio to retailers and restaurants across California and Texas. From Oregon pioneers like Firesteed and Duck Pond to category trailblazers like Lifevine and Ransom Distillery, IBG adds bold energy and depth to Serendipity’s offerings.

Upcoming Change: New EFT Payment Requirements for California Retailers

Big changes are coming to how California retailers pay for wine and spirits—and now’s the time to get prepared. A new state law will impact payment methods starting in 2026, and while it may sound like a major shift, we’ve got everything you need to stay ahead and stress-free. Whether you’re already set up or need to make a quick update, we’re breaking it all down in simple terms. Here’s what you need to know.

Scotto Cellars Selects Serendipity Wines as New Distribution Partner in California

Serendipity Wines is proud to publicize a new chapter in its partnership with Scotto Cellars as the exclusive distributor for their portfolio in California. Building on a successful collaboration that began in Texas in 2022, this expansion brings a diverse lineup of Scotto Cellars’ approachable, value-driven wines—including Black Ridge, Nola Grace, Heavyweight, and more—to one of the nation’s most dynamic markets. Together, they aim to deliver standout selections with strong on- and off-premise appeal across California’s evolving wine landscape.

Gainey Estate Vineyards Taps Serendipity Wines for California Market

We’re proud to announce a new partnership in California with one of Santa Barbara County’s most respected winegrowing families: Gainey Estate Vineyards. With over 60 years of farming heritage and more than four decades of winemaking expertise, Gainey brings a compelling range of cool-climate varietals and an unwavering commitment to quality—hallmarks that resonate deeply with the Serendipity mission.

Willamette Valley Vineyards Announces New California Distribution Partnership with Serendipity Wines

Willamette Valley Vineyards has announced a new partnership with Serendipity Wines to oversee its distribution in California, effective July 1, 2025. The move aligns two values-driven companies known for fostering long-term relationships and prioritizing quality. As one of Oregon’s most celebrated estate wineries, Willamette Valley Vineyards aims to strengthen its reach in a key market with a partner that shares its dedication to sustainability, service, and storytelling.

Serendipity Wines Expands California Presence with AMASS Brands Group, Featuring Summer Water Rosé

Serendipity Wines is making waves in California once again—this time by adding the colorful and fast-growing portfolio of AMASS Brands Group to its statewide distribution. Known for eye-catching labels and easy-drinking wines like the cult-favorite Summer Water Rosé, AMASS is the latest supplier to join Serendipity’s expanding lineup of standout brands. The partnership reflects Serendipity’s continued momentum in the Golden State and a shared commitment to delivering vibrant, high-quality wines to today’s evolving market.